Our main goal is to set an example for brands in the jewellery industry with minimum impact on the environment. From our integrated technology systems to the materials we use, we strive to raise awareness about a more sustainable production process in harmony with nature.Sustainability is a multi-layered issue and the evaluation requires great attention to detail.
For instance, in the automotive industry; electric vehicles can be produced with minimum natural resources, but the industry still takes materials such as silver from nature since it is more effective in terms of conductivity. However, an electric vehicle is a more eco-friendly choice compared to a diesel vehicle that is seriously harmful for nature and people.
Similar to this situation, in the jewellery industry, providing a flawlessly sustainable process is impossible under today's conditions, but thanks to more eco-conscious choices, it is possible tominimize our negative impact on the planet. Instead of ignoring environmental factors, we keep reducing our carbon footprint. Not only throughout the production process, but also after sale by sending seed cards with each and every order for a collective action in reforestation.